Yes, it sells boldface names like Gary Hume, Jenny Holzer and Chris Ofili, whose pieces garner figures well out of more modest budgets.

WSJ: How to Be a Click-and-Buy Art Collector

Early works by leading artists, including David Hockney, Chris Ofili and Tracey Emin, have also been found in the collection of the Royal College of Art.

BBC: Public paintings quest completed

Damien Hirst's sheep in formaldehyde won in 1995, Chris Ofili's cow-dung paintings took the prize in 1998 and Tracey Emin's unmade bed made last year's shortlist.

BBC: Turner shortlist show unveiled

Disgust was something many of the YBAs played around with just think of Tracey Emin's unmade bed, Jake and Dinos Chapman's modeled children with their phallic noses or Chris Ofili's use of elephant dung.

WSJ: Review: Art and Showmanship | 'Damien Hirst' at Tate Modern in London

Called "Sensation, " the show caused a stir when it moved to the Brooklyn Museum and then-New York City Mayor Rudolph Giuliani threatened to pull funding because of a piece by Chris Ofili, a British artist of Nigerian descent, that showed a black Virgin Mary on a canvas adorned with elephant dung.

FORBES: Smart Collecting