The market for offline video players is already crowded with big names.

FORBES: Adobe Adds A Video Player

"All other databases on the market today were designed for an offline, back-office use, " says MySQL Chief Executive Marten Mickos.

FORBES: Magazine Article

If and when the promised power is taken offline, Enernoc gets paid again, at a market rate per kilowatt-hour, sharing that with clients, too.

FORBES: Magazine Article

Merrill may lose a few disgruntled super-star staffers to traditional brokers that remain offline though the number of such firms is likely to fall fast now that Merrill, the market-leader, has made its move.

ECONOMIST: Wall Street