In the early days, improved discoverability of relevant content is a boon to both the teacher who discovers it and the content owner who publishes it.
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Clarity: Be a succinct apt curator of the most relevant content for the person you seek to persuade.
In most direct marketing processes, you collect contact information, you send out a series of touches with relevant content, then based on the response, you spend more time and energy on those who are interested.
Build networks of relevant friends and offer useful content to them as well as some promotional materials sprinkled in.
As the boss of a company which oversees 120 magazine titles including Time, People, Sports Illustrated and Fortune, Ms Moore faces the difficult task of keeping magazines relevant as household budgets shrink, the appeal of free content online grows, and advertisers reduce their spending.
These visits will aim at establishing contact and getting an understanding of the archive practices, preservation of content, accessibility and re-use of content, plans to digitize or existing digitization projects and other relevant issues in the different broadcasters in 13 African countries, including Angola, Lesotho, Namibia, Swaziland and the Democratic Republic of Congo.
The sites are able to do so because they offer highly personalized and relevant content to millions of people directly to their in boxes on a daily basis.
This scheme has advantages for users (the chance of more content that is more relevant) and for advertisers (actual demonstration of relevance of lookalike audiences) but it raises concerns as well.
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The things that try to be everything to everyone, I think that's a very tough place too because it won't be very relevant to the show and it probably won't be relevant to every genre of content.
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Breaking down the vastness of the content on the internet, these engines analyze massive amounts of data and determine the relevant and real-time correlations between content and users based on the articles that have been read, videos that have been watched, the time of day, advanced profiling techniques and more.
By making thought leadership core to most any web-based marketing efforts, not only will it be possible to reach the top ranks of relevant searches, but the thought leadership content will be able to be expeditiously and dramatically improved.
Well, largely because it seems to understand several things: that news happens quickly and coverage needs to happen just as quickly, that there is inherent value in being part of the media coverage of such high-profile incidents, and that remaining relevant on the internet requires a constant churn of fresh and interesting content.
While Attivio has an elegant system, just the idea of attempting to enhance reporting and dashboards with relevant unstructured content and with structured data seems very powerful and can be done in quick and dirty ways.
And retailers can rest assured that the most relevant content is arriving promptly in the hands of their customers.
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Media outlets that target niche groups with information they want, or sift through many sources of content and help people find the nuggets most relevant to them.
Recently, Nicole invited me to Bloomberg West to discuss the value of content personalization, distribution, and how to find relevant audiences wherever they might be.
The Magellan SmartGPS communicates with Magellan's custom-built Smart Ecosystem, a cloud platform for an extensive database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a uniquely-rich driving experience.
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This would mean less searching since relevant content would increasingly be displayed on the opening screen of each panel.
Since this is considerable it may be particularly relevant if you need to track back to the content of each day.
For instance Tor.com, a publisher-run website for science-fiction and fantasy enthusiasts, highlights content relevant to its members, even if some of it comes from rival publishers.
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However, the sites that claim to be unfairly demoted may simply not be relevant in searches for a host of other reasons, such as irrelevant content or paid linking.
The art and science of creating content needs to be balanced with a talent for tapping the relevant communication channels and seamlessly integrating all the available paid and earned media opportunities.
These examples show a new phenomenon: media companies leveraging the openness of social media to build consumer trust by offering content and messaging that is relevant, rapid and integrated.
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Because web 2.0 companies have enabled such as massive amount of user-generated content, it has become more difficult to find personally-relevant businesses, media or other content.
Now you can provide input, point to relevant content, and follow the influential players, who, in the majority of cases, will also follow you back.
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We need to look at each channel holistically and mine the data to give consumers what they want: marketing content that is relevant, concise and consistent across the ever-expanding array of digital channels.
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This behavior has allowed publishers to understand the types of content their readers appreciate most and is poised to help those publishers negotiate more meaningful relationships with relevant advertisers.
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