In the early days, improved discoverability of relevant content is a boon to both the teacher who discovers it and the content owner who publishes it.

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Clarity: Be a succinct apt curator of the most relevant content for the person you seek to persuade.

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In most direct marketing processes, you collect contact information, you send out a series of touches with relevant content, then based on the response, you spend more time and energy on those who are interested.

FORBES: Magazine Article