We also know, anecdotally, of how, in the past decade, millions more Americans have become dependent on food stamps and on jobless benefits (not just for the six-month normal duration, but now for as long as two years).
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But shallow though today's world is, it is not just about the looks, it is about showing that scientists are just normal people - really, really clever normal people.
The fact is the financial crisis and the recession were not the result of normal economic cycles or just a run of bad luck.
SnapLogic has gone to great lengths to make sure that its Snaps can be used my normal end-users, not just by the technically sophisticated.
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This is not the normal recession that we've just gone through.
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Intriguingly, it will become normal for contracts to include protection not just against loss, but against the failure to gain.
And it became widely accepted that children require nurturing human beings not just for food and protection but also for the normal functioning of their brains.
In the wake of this kind of crisis, you would expect that gap to be wider than in normal times, but lately it has been not just large, but getting bigger - mortgage rates, for example, have been going up.
It looked just like a normal watch in its photo and was not the first watch made in ceramic, yet it was so highly requested.
"It's a normal way of life, and it's not just rural Kentucky, it's rural America - hunting and shooting and sport fishing, " said Cumberland County Judge John Phelps.
No branded Post accounts should be used to answer critics and speak on behalf of the Post, just as you should follow our normal journalistic guidelines in not using your personal social media accounts to speak on behalf of the Post.
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The team has reviewed around 1, 700 killings during the Troubles and has referred just 31 files to the police, so the move is not normal practice.
Just entirely normal obsolescence: the new products contain workarounds of most if not all of the Apple patents.
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Considering normal New York January highs hover just above freezing, with water temperatures not much warmer, staying in for any amount of time is no small feat.
Less normal is how many Americans have come to think that the country is not just passing through a rough patch but is in long-term decline.
At the beginning of the Games, we were hearing wannabe-positive, slightly uncomfortable-sounding phrases - such as "see the ability not the disability" and "the athletes just want to be taken as seriously as the normal athletes" - from the media.
She wants Hendrix to be remembered not just as a guitar superhero, but also as a "really lovely person - a natural, normal human being".
This may not be fast enough to compete with the first models of autonomous vehicles, which will probably just be normal cars with computer brains and sensors strapped onto them (to put it in technical terms).
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So, those of us who can and would rather not use credit really need to have everything in order with our credit just so that we can live our normal lives.
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