To get more value from a service, you have to make it better, not bigger.
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But right now, I'm not bigger than boxing, but I'm bigger than belts.
The obvious subtext was: I am not bigger than this job.
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The individuals caught hiding debt from shareholders, backdating options, evading taxes and whatever the next big corporate scandal will be, are not bigger and better than the system.
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But the choice in this election could not be bigger and the stakes could not be higher.
"Basically you own a garden shed, because it's honestly not much bigger, " estate agent James White said.
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In some ways, this is even more important an election than 2008, because this choice could not be bigger.
He blasts them for not doing bigger, better studies that might have teased out Vioxx's effect on the arteries.
Just take a very young chicken, not much bigger than a pound, and crack the breastbone to open it up.
It is not a bigger government we need, but a smarter government that sets priorities and invests in broad-based growth.
Here's the problem: these light-guiding structures need to be not much bigger than the wavelength of the light they're hiding from.
More often than not the bigger environmental issue lies in how that stuff gets to the city in the first place.
But as our briefing points out (see article), its military budget, in hard-currency terms, is not much bigger than France's.
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Opening up the box for the Nintendo Wii, you see a cute white contraption, not much bigger than an old VHS tape.
But after she had shown for several years that she was not a bigger risk, why should she pay more than I?
Something she told Auletta two years ago suggests she's probably wondering why all the fuss is about her, and not the bigger issues.
Cancer researchers are beginning to ask why Roche's very expensive and very lucrative drug Avastin is not providing bigger survival gains for cancer patients.
The United Autoworkers Union will probably not consider bigger concessions until 2007 when it is due to return to the bargaining table to renegotiate its four-year contract.
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But in this election in particular, the reason that there is such an intensity is because the choice that we face in November could not be bigger.
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Mr Giuliani pointed out that being mayor of New York was much like being governor of Arkansas, apparently forgetting that the whole population of Arkansas (2.5m) is not much bigger than Brooklyn's (2.3m).
In Germany, for example, famous for its carmakers and capital-goods exporters, value added in manufacturing in 2002 was not much bigger than in Britain: just under 22% of GDP, down from 36% in 1970.
Inside, in a space not much bigger than a three-car garage, was a single shaft-painting machine, a work station where clubs were cut to size and grips attached, and racks containing 40, 000 to 50, 000 shafts and 5, 000 clubheads.
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Like every business sector, the legal sector has been going through a shakeout in recent years, particularly as corporate executives have come to realize that bigger firms are not better, they are just bigger, and so corporations are increasingly sending work to smaller firms that work more efficiently and often at substantially reduced rates.
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Why not devote a bigger chunk of one episode to these tangled stories up north?
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Too many people are being alarmist about this and not seeing the bigger picture.
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And more stations means not just a bigger engineering challenge but also an additional environmental one.
India skipper Sourav Ganguly was disappointed his side could not post a bigger score batting first.
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