The fundamental and inescapable truth is this: If you own a brand and the founding spirit is no longer a force in energizing the brand, you will then need a way to fuel and renew the brand.
To understand the financial crises plaguing the industry, one need look no further than the Tucson Citizen's parent company, Gannett, which reduced its work force by 10 percent only to see advertising and profits continue to plummet.