This reduction in inequality has a racial component, because 75% of the new middle class is non-white.
Firms the world over licked their chops at the prospect of a vast new middle class.
The first relates to the new middle class entitlement health insurance program adopted by Obamacare.
The idea is that a new middle class, with rising incomes, will spend more.
Even in China, where the new middle class is rushing to buy every gadget imaginable, sales of TVs fell.
The authors speculate that the new middle class is not an aspiring bourgeoisie of petty businessmen.
But it's also indicative of the deference Brazil's new middle class consumers show to automakers and most other industries.
The new middle class are flooding into cities and bringing traffic to a standstill with their shiny new cars.
Moreover, McKinsey says it expects that the new middle class among them will not only be living in Shanghai and Beijing.
The new middle class has little in common with those idealistic students.
And members of China's new middle class are embracing both state-of-the-art technology to transform their economy and 5, 000-year-old superstitions to support their lives.
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As tourism, businesses and a new middle class continues to expand throughout the country, so too, one imagines, will the market for continuing education.
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Their audience, the new middle class of the Industrial Age, wanted pretty pictures, full of lovely landscapes, beautiful women with flowing tresses, lavish interiors.
Skyrocketing real estate prices are like a dagger in the heart of the new middle class who see their dreams of owning homes as unattainable.
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Zephyr predicts that rising incomes and the emergence of a stronger new middle class in the emerging countries will substantially increase demand for goods and services.
Yet he is very much in the mould of Bill Clinton and Tony Blair: vigorous, telegenic, outgoing, modern-minded, good at appealing to the new middle class.
Along with other distillers, Diageo is investing in the expectation that sales of Scotch whisky to the new middle class in emerging nations will continue to grow rapidly.
Coke is doing quite well in emerging markets, where new middle class shoppers are getting a first taste of Coke brands like its namesake cola, Minute Maid and Fanta.
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New complementary businesses, from kiosks selling mobile-phone SIM cards to public call centers serving remote villages, are providing legitimate opportunities for economic development and the growth of a new middle class.
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And it is a good antidote to an undue emphasis on interests, which (notwithstanding the new middle class) leads some people to predict that the state will be difficult to roll back further.
His record of building roads, ports, power plants and a generally business-friendly environment in Gujarat appeals to a new middle class that wants its politicians to offer people a hand up, not a handout.
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Several things had helped, among them Elizabeth David's explorations of French and Italian cooking, cheap holidays abroad and the rise of a new middle class which had more money, and less sangfroid, than before.
Between 2003 and 2011, about 30 million Brazilians joined the so-called "new middle class, " earning between GBP100 and GBP400 per capita per month, and gaining access to formal sector employment, credit, and the country's large consumer market.
But some economists argue that Brazil is the beneficiary of a structural shift, in which the industrialisation of Asia and the rise of a new middle class in the developing world will keep commodity prices high.
Poverty rates have also dropped dramatically and 40 million people are said to have joined a burgeoning new middle class that is still flocking to shopping centres around the country, despite a moderate drop in consumption levels.
In the second tier, the hustler class of new-money industrialists produced a first generation of Robber Barons, and then an asymmetric balance of power between bankers and second-generation hustlers who aspired to Robber Baron level fortunes (egged on by Horatio Alger narratives), but ended up as the tame new middle class.
And at least some of the evidence about the moderation of the new black middle class is equivocal.
It hoped that the new Chinese middle class would buy lots of film.
Rising wealth has also established a new global middle class that the World Bank estimates will be more than 1 billion strong by 2030.
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