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Besides, you gotta get the rubes in the tent, and at this stage the rubes are the early adopters (which may be redundant, but never mind) and early adopters want to see stuff sizzle.
FORBES: Richard Branson's 'Project': Not there yet
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And ultimately many of the people who would be treated early will never need the device.
FORBES: Practicing Medicine Against the Evidence: The Case of Implantable Defibrillators
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"We know the best incubator is the uterus, and if there is no reason for a baby to be delivered early then it should never occur before 39 weeks, " says Diane Ashton, deputy medical director for the March of Dimes, which is leading a national campaign to reduce early induced deliveries.
WSJ: Push to Reduce Rates of Early Term Induced Deliveries
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Biological interventions need not be draconian, and it's never too early to stop the rot.
CNN: Opinion: Unlocking crime using biological keys
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Never mind that the early April election just happens to be the GOP presidential primary.
FORBES: Wisconsin Democrats Fret Over Strategy For Walker Recall
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And so, although possessed of a remarkable lyric gift from an early age, Matthew could never wholeheartedly believe that to be a poet was sufficient.
ECONOMIST: Victorian poetry
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"Mr Clinton conveyed a very important message to us - that crimes are never to be repeated again, " said Xhevat Mustafa, who arrived early enough to get into the crowded sports hall.
BBC: News Online
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Al Ansari was forced to terminate a previous pregnancy early on after her diagnosis, which made her think she would never be able to get pregnant.
NPR: 5-Organ Transplant Patient Gives Birth: Baby Girl
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As the first black man to make it to the top of a lily white sport, jumping from a stellar amateur career to early majors victories, he was always going to be a household name, even if he never signed a single endorsement deal.
FORBES: Another round in the Matter of Tiger Woods' Privacy
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Mr Cameron's speech can be interpreted as "an early election pledge", he adds, but if a new EU treaty never materialises or the British vote against it, then Britain will face "huge losses politically but above all economically".
BBC: European media question Cameron's EU plan