Unfortunately, this tactic has been shown to reduce reputation via negative word of mouth.
"I think it's too bad, but I do think that feminism has become in many ways a more negative word, " she added.
Even his ardent fans admit that he's often the opposite of candid, and seldom has a negative word to say about anyone.
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Indeed, negative word of mouth could be destructive to the company.
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While popular wisdom is that any publicity is good publicity, academic research has largely shown that negative word of mouth hurts company brand and sales.
It does no good whatsoever to ban takeaway food from schools and serve the children only food that they find disgusting and tell them that it's healthy - you're setting them up to believe that "healthy" is automatically a negative word, and to reject anything "healthy" in the future!
There should be no negative associations with the word wealth in the context of people having it.
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"The air quality is very bad here and any project with the word nuclear causes a negative reaction among people, " says Mr Danielevsky.
That word, and the negative attitudes that come with it, should be left in the 20th century, and I'm sorry that this has shifted our focus away from comprehensive immigration reform.
While inherently obvious, it should not go unnoticed that the use of the word no is 100% negative.
They ranked the locations based on frequency of positive and negative words using the Mechanical Turk Language Assessment word list.
The word "reconstruction" carries a negative connotation, making the term "rejuvenation" a more appropriate description for our night in New Orleans.
"The word 'hacker' has an unfairly negative connotation from being portrayed in the media as people who break into computers, " he wrote.
The word "amnesty" carries a lot of negative baggage, particularly among conservative Republicans.
Indeed they are available to "taxpayers" who don't pay taxes, which is to say that in some cases they can result in a negative tax liability--an actual subsidy, as that word is commonly understood.
"Word of mouth spreads much faster, both positive and negative, than ever before, " says Ira Rubenstein, Fox's executive vice president of digital.
Instead, Facebook feeds any political commentary in status messages into a text analysis software program, the Linguistic Inquiry and Word Count, which determines whether what you said was positive or negative.
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These might be blogs or news items that reference the word innovation, but might equally be references to new product launches, or negative references to a product or brand being boring.
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Dixon-Woods agrees that better food labeling, more education, and stricter regulation is necessary to reduce misunderstanding and negative attitudes about nut allergies especially in the United States, where peanut-based products are ubiquitous and the word allergy is frequently used to describe non-life-threatening conditions such as hay fever.
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