Viacom will provide operational support, including marketing and affiliate services through its MTV Networks division.
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So the chances are slim that MTV Networks will allow YouTube to match ads to its videos.
Partners providing high-quality and HD content for the service include CBS, Fox, MTV Networks, NBC Universal, Paramount and Warner Bros.
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Meanwhile, Lauria says the Electric Barbarellas fiasco is starting to wear thin on relationships with key people like MTV Networks CEO Judy McGrath.
Judy McGrath, the CEO of MTV Networks, told People magazine that she received a phone call from Clooney two days after the earthquake.
McQuivey said MySpace needs to get a lot more content providers on board besides MTV Networks to see a significant uptick in ad revenues.
In 2005, MTV Networks considered buying Facebook for seventy-five million dollars.
Sumner Redstone's company, which owns MTV Networks and Paramount Pictures, said it would be suspending salary increases for senior-level management in 2009, as well as write down the value of certain programming and other assets.
In another move aimed at boosting revenues, MySpace said Monday that it has partnered with Viacom's MTV Networks and content "fingerprinting" company Auditude to deliver ads to copyrighted MTV Networks' videos that users upload to its site.
Pierluigi Gazzolo, the president of MTV Networks Latin America, said that his channels will show one of the new Switch PSAs once within a three-hour time frame at prime time, or between 50 and 75 times every week.
Jeff Berman, president of marketing and sales at MySpace, said the partnership is a win-win-win for MySpace, MTV Networks--which owns 150 TV channels, including Comedy Central and Nickelodeon--and Auditude because all three companies will share the ad revenues.
Rhapsody, the digital love-child of Real Networks and MTV, is best known for its DRM'd subscription music service.
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Viacom, which includes cable networks like MTV and the Paramount movie studio, was meant to be a growth stock.
Its cable networks include MTV and the hugely successful reality show The Osbournes and Nickelodeon, whose children's cartoon show SpongeBob SquarePants is emerging as a cultural phenomenon.
In an era where everything from cable networks (MTV) to social media sites (Facebook) are vying for their potentially-lucrative attention, the broadcast shows that are able to reach them are worth noting and, of course, peddling ads in.
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The acquisition gives control over the network to Viacom (nyse: VIA.B - news - people ), which delivered a first-quarter profit off the strength of its other cable networks, including MTV .
The lawsuit revolves around Viacom's insistence that ancillary networks be included in programming agreements in order to gain distribution rights to more popular networks such as Nickelodeon, MTV and Comedy Central.
Wuerch says he recently sat down with Judy McGrath , MTV's chief executive, to discuss making its content available over mobile networks.
Viacom is an entertainment company composed of two segments, media networks and filmed entertainments, and owns brands such as Paramount Pictures, MTV Films and Nickelodeon Movies, to name a few.
In the eighties, as cable caught on, with channels like CNN, TBS, MTV, and Lifetime, it began to chip off pieces of the audience from the networks.
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