"I think there's a desire to create a deeper culture here, " Ms. Wang said.

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Ms. Wang said her salary isn't supplemented with dividends enjoyed by the original residents.

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Speaking through a translator, Ms. Wang said she worked intensively with hundreds of developers for several months preparing the "Galaxy S 1" phone for production.

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While Lenovo's primary social recruiting tool is LinkedIn, Ms. Wang said she also uses Tianji, a Chinese-language professional social networking site that is similar to LinkedIn.

WSJ: In China, Recruiting Gets Social

The campaign has led to some hires, said Lenovo's Ms. Wang.

WSJ: In China, Recruiting Gets Social