In one study, college seniors seated at a desktop Mac were randomly assigned to use either a generic keyboard and mouse or brand-name Apple accessories.

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He received his name, which translates as Mouse, because of his diminutive size as a calf but he grew into a 500kg beast.

BBC: Magazine

Sure there were the requisite booth babes handing out mouse pads and flash drives with a company name on it.

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Cast after Walt Disney saw her at a dance recital, she appeared in the Mouseketeer uniform of mouse ears, a pleated skirt and a turtleneck sweater emblazoned with her first name, and captivated young viewers with her wholesome, girl-next-door appeal.

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You see, the "Hex" part of the name refers to the six buttons embedded along the left side of the mouse, intended for use as hotkeys during action-RPGs.

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