For most people, the name Walt Disney conjures up images of Mickey Mouse, Donald Duck,Pinocchio, Snow White and the Seven Dwarves.

VOA: standard.2010.02.26

In one study, college seniors seated at a desktop Mac were randomly assigned to use either a generic keyboard and mouse or brand-name Apple accessories.

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He received his name, which translates as Mouse, because of his diminutive size as a calf but he grew into a 500kg beast.

BBC: Magazine

Sure there were the requisite booth babes handing out mouse pads and flash drives with a company name on it.

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