And if or when the real mobile malware threat actual appears, traditional antivirus firms may find that Lookout got there first.
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Furthermore, the rapid shift to mobile bookings is a threat to PCLN given its core expertise lies in desktop SEM.
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But malware is not the primary threat in mobile data loss today.
"Fixed fundamentals are the key to our Reduce 2 rating, with accelerating mobile substitution, cable threat and unbundling all pressuring the division, " the Swiss investment bank said in a note.
Their worries were echoed by Natasha Lomas at TechCrunch who said "The Facebookification of the mobile web is a threat to openness, to choice, to privacy - but only if you care about those things".
But the threat posed by mobile phone technology is graver even than the potential frustration of the government's pledges on crime.
But perhaps mobile advertising's biggest threat at the moment is itself.
If Microsoft willingly ends up cannibalizing some of its own business productivity products, it could be due to fears that competition and mobile apps are a serious threat to its business long-term and would pressure margins anyway.
While there are always plenty of things to worry about, this could be the year that attacks on mobile devices finally present a significant threat to corporations.
With the structure of wireless base stations becoming simpler, they do not pose any threat to national security, just as mobile phones do not pose risks to national security.
Intel, the PC chipset giant whose core business has come under threat from the burgeoning demand for portable mobile devices, may be planning to open up its once exclusive fabrication plants to third-party mobile players.
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Meanwhile, he thinks that mobile is an opportunity for Zynga, rather than a threat.
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Most of the "no threat to your credibility" predictions centered around mobile.
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But as Facebook builds its social-app platform and takes it onto mobile devices, it will pose more of a competitive threat to Apple and Amazon too.
And if I were an executive at Blackberry or Nokia who had sneaked into the Huawei event at Mobile World Congress, I might have sleepless nights about the threat to my business from the fast-growing Chinese company.
How else would you explain the many enterprises that are drowning in employee-owned smartphones and tablets yet have managed to avoid deploying Mobile Device Management (MDM) software, despite the increasing threat of data loss and theft?
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But the scale of the threat was highlighted earlier this week when the chairman of China Mobile - the world's largest telecom carrier - said his firm was now more concerned about the challenge posed by Microsoft's Skype and Tencent's WeChat services than it was about competition from China's rival mobile networks.
Suffolk played down the concerns about mobile security, saying that all smartphones harbored sophisticated technology and could be deemed a threat.
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According to Hans Snook, chief executive of Orange, one of the more ambitious mobile firms, the emergence of Vodafone AirTouch is more of a validation than a threat.
It also will have mobile radars, including some in space, "that can move to wherever the threat actually emanates and wherever we feel we need to defend ourselves, " said Gen.
Outside titans like Apple and Google reliant on mobile wireless networks may view the current consolidation dance of spectrum and reselling partnerships as a threat to future smartphone usage, and jump into reselling arrangements with a Clearwire, LightSquared, Sprint or even Dish to add competitive spectrum.
While distributing pricey e-reading devices isn't much of a threat to Gideons, it's likely that the proliferation of e-reading features on all mobile devices could make a dent in demand.
Qualcomm has so far managed to avert that threat with its technological supremacy in the baseband market, but going forward it needs partners in other mobile-related domains such as displays.
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