Google has rolled out applications that enhance shopping on-the-go including indoor maps as well as mobile coupons and targeted local search with rich data such as inventory, store hours, and consumer reviews.

FORBES: How To Reach Today's 'Channel-Surfing' Customers

So when users search on their mobile device for local restaurants or a neighborhood dry cleaner, they reach for apps like OpenTable or Yelp rather than a mobile browser.

FORBES: To Take Web Search Mobile, Focus On The User Experience

As mobile devices get smarter and more geo-aware, local search will become even more important and lucrative, analysts say.

FORBES: Magazine Article