Competitive products, such as the voice search in Microsoft's Live search for mobile, can only handle queries for specific local information, such as directions to a local pizza parlor.

竞争的产品有微软的live手机搜索引擎，但是它只能处理特定的本地信息，比如说如何去当地的皮萨店。

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Target different channels, including mobile, content, search, local, etc.

针对如手机、内容网站、搜索引擎、本地服务等不同渠道投放广告。

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Mobile Device and Local search - Companies must recognize consumer trends towards mobile search with the proliferation of smart phones.

移动设备和本土搜索——公司必需意识到随着智能手机的普及，消费者倾心于移动搜索的趋势。

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Google has rolled out applications that enhance shopping on-the-go including indoor maps as well as mobile coupons and targeted local search with rich data such as inventory, store hours, and consumer reviews.

FORBES: How To Reach Today's 'Channel-Surfing' Customers

So when users search on their mobile device for local restaurants or a neighborhood dry cleaner, they reach for apps like OpenTable or Yelp rather than a mobile browser.

FORBES: To Take Web Search Mobile, Focus On The User Experience

As mobile devices get smarter and more geo-aware, local search will become even more important and lucrative, analysts say.

FORBES: Magazine Article