The Location War going on right now has many fronts (Foursquare, Twitter, search, mobile), but it is being funded by one thing: convincing local businesses to spend money on online advertising.

正在进行的这场定位战争有很多先锋(Fours quare、Twitter、搜索、移动)，但这些其实都是基于一点：劝服本地商家在在线广告上投入资金。

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Competitive products, such as the voice search in Microsoft's Live search for mobile, can only handle queries for specific local information, such as directions to a local pizza parlor.

竞争的产品有微软的live手机搜索引擎，但是它只能处理特定的本地信息，比如说如何去当地的皮萨店。

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Target different channels, including mobile, content, search, local, etc.

针对如手机、内容网站、搜索引擎、本地服务等不同渠道投放广告。

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Google has rolled out applications that enhance shopping on-the-go including indoor maps as well as mobile coupons and targeted local search with rich data such as inventory, store hours, and consumer reviews.

FORBES: How To Reach Today's 'Channel-Surfing' Customers

So when users search on their mobile device for local restaurants or a neighborhood dry cleaner, they reach for apps like OpenTable or Yelp rather than a mobile browser.

FORBES: To Take Web Search Mobile, Focus On The User Experience

As mobile devices get smarter and more geo-aware, local search will become even more important and lucrative, analysts say.

FORBES: Magazine Article