Marketing brands via mobile face two difficult challenges: First, gaining consumer attention on their personal and user-controlled devices where they act as singular gatekeepers.
"I'm very concerned by the union of mobile tracking and face recognition, " he said.
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But the Egyptian text messages speak to a more serious quandary mobile operators might face under similar circumstances.
He says he is worried about ties of mobile tracking and face recognition.
What complexities will people face going mobile only, and what do you recommend?
While Angry Birds may be the public face of mobile gaming, Apple's lists of highest-grossing iPhone and iPad apps are dominated by the dead.
On its face The Mobile Wave is about how technology that we can fit in our pocket is set to transform the global economy.
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To address the challenges they face today, mobile service providers have taken a multi-pronged approach.
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The fact is that today, Facebook at its core, is flat on its face in the mobile world.
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Wadsworth glanced upward, from the immobile face to the mobile one.
The advent of mobile gaming has changed the face of the industry forever, bringing with it access to thousands of high quality yet affordable games to an incredibly wide demographic.
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But Mike Isaac, a blogger at All Things D, says it's likely that Facebook wants to use the company's mobile experience to improve the face-detection technology on its smartphone and tablet apps.
"Currently, Facebook's tagging suggestion feature does not work for mobile devices as well as it does on desktops, so it's possible that Face.com could make it faster for mobile users to tag from their mobile uploads with less friction, " he writes.
Despite rapid advances in mobile technology, however, they still face challenges when it comes to securely accessing desired information when they are away from the office.
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However, Apple continues to face increasing competition in the mobile devices segment from both Google, which recently made a low-end tablet entry, as well as Microsoft, which is making a renewed push for Windows Phone as the third mobile ecosystem of choice this year.
In the face of continued exponential growth in mobile Internet traffic, these networks just need a lot more raw capacity to keep up.
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We have to face other challenges in the future like mobile games and motion-sensing games.
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On the face of it, those in the mobile camp seem to have won.
Facebook also continues to face serious questions regarding its strategy on mobile devices.
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The caption explained that he was a thief (of mobile phones) who had shot himself rather than face the lynch mob outside.
Arun Sarin , the embattled chief executive of British mobile phone giant Vodafone, put on a brave face Monday as he responded to calls for his resignation.
In addition, two technologies that aim to turn the smartphone into a wallet, NFC payment and mobile over the air (OTA) payment still face consumer and merchant adoption challenges.
Most adults were fixed social quantities when they first got their hands on a text-capable mobile device, and while their ability to have a face-to-face conversation may have eroded in recent years, it's pretty well locked in.
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"You don't need food bigger than your face, and you don't need mobile phone plans that charge you more than you can afford for services you don't want or need, " said Doug Chartier, senior vice president of marketing for GoSmart.
The court heard that after killing the "slightly-built" Mr Evans, King filmed himself on his mobile phone as he repeatedly stamped on his dead victim's face and shouted obscenities.
Dr Atick, a proponent of face-recognition systems, has also welcomed the first prototype mobile phones and personal organisers with tiny built-in cameras.
The opportunity in mobile, he says, is the same, staring companies right in the face.
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Nokia was the world's leading mobile phone maker for more than a decade, but has struggled in the face of competition from Apple and Samsung.
They might not be ready to do a MySpace face plant just yet, but it seems quite possible that better mobile-only apps will bleed away user engagement over time.
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