"The U.S. just does not like hatches, " Panke proclaims, despite the success BMW has had with its mini brand.
More recently, BMW got it right when it resurrected the MINI brand as a way to reach younger, hipper and less-affluent buyers without otherwise cheapening its core brand.
The new BMW Group iPod Out support mirrors the innovation strategy of BMW ConnectedDrive for the BMW brand and will be part of the new offer called MINI Connected for the MINI brand.
ENGADGET: BMW supports iPod Out, fills your 2011 auto with 2001's finest user interface
But the slumping European economy and the success of its rival BMW's Mini brand has nudged the manufacturer to make a full-scale re-entry into what is still the most profitable single car market in the world (though China is now bigger in volume terms).
Apparently Monster Cable claims that the Monster Mini Golf brand is confusing to the public and dilute their trademark.
No matter that the iPad Mini is a brand new device, it has iOS 6 and can be compared to the previous hardware.
After the deal closes, Glueck will assume the role of EVP of the Operator Business for Opera, as well as CEO of Skyfire, and will oversee the joint offerings for Opera across Opera Mini co-brand solutions for Operators and Skyfire's product lines.
ENGADGET: Opera buys Skyfire, wants its video and smartphone optimization expertise
As part of his plan to reinvent Penney, Johnson pursued the Martha Stewart brand as a key element in his vision to create mini shops devoted to different brand that would replace racks of clothing.
On that measure, MINI was the most successful brand in the BMW group, outstripping overall BMW sales that were up by 4% compared with July 2011.
FORBES: 'Win Small' Wins Big for MINI Among Potential Car Buyers
This holiday season, the iPad mini will test how far that brand will go.
Who wouldn't want their hotel to know, without even asking, what type of pillow to leave on the bed, which magazines to leave on the coffee table, what brand of juice to put in the mini-bar?
In the mid-1970s this mini-mania was kicked off in part by a TV advertising campaign pushing a brand of bread and centering on a fictitious trucker named C.
The company said the reception has been warm to the 10 mini-shops that it rolled out last fall, including those for Levi's brand and Penney's new JCP line of casual clothes.
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