"The U.S. just does not like hatches, " Panke proclaims, despite the success BMW has had with its mini brand.

FORBES: Little Luxuries

More recently, BMW got it right when it resurrected the MINI brand as a way to reach younger, hipper and less-affluent buyers without otherwise cheapening its core brand.

FORBES: Lessons Automakers Can Learn From Steve Jobs

The new BMW Group iPod Out support mirrors the innovation strategy of BMW ConnectedDrive for the BMW brand and will be part of the new offer called MINI Connected for the MINI brand.

ENGADGET: BMW supports iPod Out, fills your 2011 auto with 2001's finest user interface