BMW's Mini brand isn't doing badly either.

宝马的Mini品牌表现得也不错。

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"The U.S. just does not like hatches, " Panke proclaims, despite the success BMW has had with its mini brand.

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More recently, BMW got it right when it resurrected the MINI brand as a way to reach younger, hipper and less-affluent buyers without otherwise cheapening its core brand.

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The new BMW Group iPod Out support mirrors the innovation strategy of BMW ConnectedDrive for the BMW brand and will be part of the new offer called MINI Connected for the MINI brand.

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