Display advertising has been particularly popular with non-Chinese consumer brands fighting to grab Chinese consumer mindshare.
FORBES: What is Holding Back Digital Advertising Adspend in China?
As Hadoop gains mindshare and marketshare for "big data" operations, Cloudera is looking to scale its own business too.
But both companies are leading in mindshare and in market share and benefitting from this growth in Smart Devices.
"The pie is only so large, and you're having to split it, " said Jason Maltby, a media buyer at Mindshare.
"The tablet has captured a lot of the mindshare of early adopters this year, " said Mike Vitelli, Best Buy's Americas president.
Sony had the lead in mindshare for a few months, and now Microsoft has a chance to take the lead before E3.
FORBES: Microsoft Confirms Next Xbox, Reveal Slated for May 21
Recently, big brands looking to capture mindshare in India have capitalized in unique ways on this deep love of Bollywood and music.
FORBES: 3 Reasons To Use Digital Music To Reach Indian Consumers
There's a new product on the block in the cellphone chip market that's hoping it can snag some mindshare among handset makers.
ENGADGET: Sandbridge Technologies develops programmable cellphone chip
That makes Apple a challenger more in mindshare than marketshare, says Greengart.
We reminisced about the PR biz back in the day when the choice of channels and methods for gaining mindshare seemed so finite (and manageable).
If Apple wants to maintain its impressive piece of smartphone mindshare, it might need to make sure that more people have access to its products.
Over the weekend, BlackBerry had several commercials run during the NCAA tournament, as the company hoped to capture back the mindshare it lost over the years.
Fighting for mindshare in rural Africa calls for community-based marketing.
Microsoft has invested heavily in its Bing search engine but that has not yet made a significant difference as Microsoft tries to compete with Google and Facebook for consumer mindshare.
Not yet, but their budget pricing, growth in the education system, and ease of use will cause a gradual trickle in mindshare and word of mouth in years to come.
FORBES: Google In Education: Chromebooks Now Embraced By More Than 2000 Schools
We're not talking marketshare here, but mindshare.
ENGADGET: International Zune with phone functionality hinted in Microsoft job listings, magic boxes
Which is in the most important, strategic interest of the United States: having jobs for people and growing the economy or waging at least two or three major military efforts, causing a major diversion of resources and mindshare?
With help from Jeffrey Parkhurst, managing director of business strategy at Mindshare, a WPP-owned media agency, we valued the brands by looking at brand earnings over the past three years, subtracting a charge for the capital employed and then taking a percentage of earnings based on the role brands play in each industry.
应用推荐