It is easy to forget sometimes that all of our media efforts should be undertaken with some specific, action-oriented goal in mind.

FORBES: Connect

Is this the action of a beer-soaked mind?

FORBES: Why More CEOs Should Drink Beer

The action is touched off, in the mind of the middle-aged Jack (Sean Penn), by thoughts of his younger brother R.

NEWYORKER: The Tree of Life

To my mind, there is no greater action we can take to improve the well-being of children and families in Scotland, for generations to come, than to secure this legislation and make Scotland's public places smoke free.

BBC: NEWS | UK | Scotland | First minister's speech in full