Then the adoring community that loves to see their schools win, including some teachers, sends the subtle but consistent message that for these youngsters, the normal rules do not apply.
And last year the publication faced accusations that its message had been diluted after it changed its rules so that it could be sold by unemployed people, as well as the homeless.
Many firms handle the problem by ensuring that a recorded message automatically plays when this situation arises but Ofcom rules decree that this system - known as "abandoned calls" - should not be used in more than 3% of all calls made in any 24-hour period.
When a prime minister attacks his country's magistrates as part of a left-wing conspiracy, passes laws that benefit his own interests and issues repeated amnesties for people who have evaded taxes and ignored planning controls, he sends a message to the average citizen: do not bother to obey the rules.