And universities have to receive the message that defending coaches who have broken the rules, just because they win games, is not acceptable.

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Then the adoring community that loves to see their schools win, including some teachers, sends the subtle but consistent message that for these youngsters, the normal rules do not apply.

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And last year the publication faced accusations that its message had been diluted after it changed its rules so that it could be sold by unemployed people, as well as the homeless.

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