She particularly liked the mixed-media message that might be the next generation of Mondrian-style colorblocking: Instead of chunks of primary colors, a dress or coat might be patchworks of pony hair, snake skin, leather or ostrich feathers, she explained.

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The game is designed to be very social, with a Facebook-style stream of activity of your friends, the ability to instant message friends, status updates, in-game messages and forums.

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It will become a display object, removed from reality, its terrible message tamed and transformed -- just another museum-style, climate controlled, artifact.

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Seen in that context, the Robinson strategy could be seen as a Dad's Army-style "don't panic" message to his own grassroots, making it clear to Protestants that, even if the demographic gap is closing, there's no reason to assume Northern Ireland's status within the UK is under threat.

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It is the sort of easily understood message that has increased Mr Farage's profile - as has his Boris Johnson-esque political maverick style, such as recently laughing off David Cameron's jibe that UKIP had some pretty odd people in it.

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And by putting teenage heartthrobs The Wanted on an open-top, Fresian-style bus in central London, you can get 23, 000 young women screaming for the milk message.

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