And at American Airlines, passenger surveys have saved a hot cheese omelet on the first-class breakfast menu that cost-cutters wanted to eliminate.

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Items on the previous menu all cost 99 cents, which was an issue for some franchisees because the profit margins were too thin.

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Though he himself could only afford roadside chicken at a tenth of the cost of the menu items in those restaurants, Lin saw opportunity in their appetite for Chinese cuisine.

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Groff worked closely with the department so that the menu changes came at no additional cost to the school.

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The mega-retailer has since reconfigured the menu of funds to include several low-cost funds appropriately priced for institutional investors.

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The menu was scrawled in Magic Marker across a whiteboard, and almost nothing cost more than five dollars.

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