Given the way menu prices have risen relentlessly, the major chains must enjoy gross margins of at least 80 per cent on their pizza, or a mark-up of 400 per cent over cost.

从菜单上餐品价格的无情上涨来看，大型连锁店在比萨上的毛利率肯定至少达到80%，也就是400%的成本利润率。

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Both Intel and Microsoft created lower-cost offerings - Intel's stripped-down Atom processor, introduced in 2008, and Microsoft's expanded menu of software versions at varying prices.

Intel和Microsoft都给出了低成本的解决方案—Intel的“简装”Atom处理器，2008年推出；微软则拓展了供应软件的价格范围。

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A restaurant may serve a dish that is very popular but if the cost rises the restaurant can either omit the dish from the menu or raise the price.

餐馆可以提供非常受欢迎的菜，但如果成本上升，餐馆或从菜单上删掉这道菜或提高价格。

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And at American Airlines, passenger surveys have saved a hot cheese omelet on the first-class breakfast menu that cost-cutters wanted to eliminate.

WSJ: What United, American, Delta, Southwest, JetBlue, Alaska, Virgin America Airlines Learn From Customer Surveys

Items on the previous menu all cost 99 cents, which was an issue for some franchisees because the profit margins were too thin.

NPR: Wendy's Stands By Outlook Amid Transformation Push

Though he himself could only afford roadside chicken at a tenth of the cost of the menu items in those restaurants, Lin saw opportunity in their appetite for Chinese cuisine.

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