The Transformers: Dark of the Moon Blu-ray and DVD debut will be supported by a massive marketing and promotional campaign befitting the mega-hit status of the franchise.

ENGADGET: Transformers: Dark of the Moon Blu-ray due September 30th, 3D version later

Mountain Dew also pushed the marketing boundaries of interactive entertainment with its Mega Fan Experience contest.

FORBES: Connect

Whimsical or not, the Twitter fail-whale is now an icon of an adolescence that the company is eager to move past as the service has become a powerhouse medium for not only mega-events like Election Night conversations and debates but also for corporate marketing teams eager to tap into the sentiments of crowds and gain real-time insights and opportunities.

FORBES: Java Helps Twitter Outmuscle Massive Traffic Surge