The media earlier revealed a criminal ring that had been selling rat, fox and mink meat bought from farms in Shandong as mutton for hot-pot restaurants in Shanghai and neighbouring Wuxi since 2009.
Whilst Mikkel Kessler left the ring after his commitments with the media, Froch hung around looking a dejected figure, but still had that willingness to speak to every requesting outlet.
To ensure that the event stimulates genuine business opportunities, partner institutions must have a budget ring-fenced for digital and media arts commissioning in the next twelve months and be looking to work with talent outside of London.
Numerous and often outlandish pronouncements in the media have not been backed up in the ring and that has not endeared him to the British public, many of whom cheered openly as they witnessed his fall from grace.
Anthony DiClemente, media analyst at Barclays, said it was "unclear if spinning off the publishing business would ring-fence liabilities associated with the ongoing hacking investigation".