The real objective for media companies is to publish content that engages the audience and reveals their interests and behaviors.
At the Munich global warming conference earlier this month Laframboise said the media continues to paint IPCC as an objective, authoritative scientific body and that neither the media nor global warming alarmists have addressed the IPCC shortcomings Laframboise revealed in her book.
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On the other side, a well-branded, highly integrated social media campaign is a secondary objective, at best.
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Success in social media per se is not a rational objective for most organizations or for most individuals.
But since when has media coverage of alleged global warming crises been objective and nonpartisan?
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This is the first in a series of workshops which will hopefully extend to other Asian countries in the project in keeping with the overall objective of expanding prevention education through the media.
The Indigenous Language Media and Democracy in Africa module derives from the last objective.
Freedom of expression, a highly important UNESCO objective, is best served by equal representation of working professionals in media.
Media outlets, in or outside the Muslim world, can very well provide objective reporting without offending their readers' religious sensitivities.
Did Mr. Krugman ever object to the "opinion pieces" of his New York Times colleague Maureen Dowd, whose serial character assassinations of senior U.S. officials would, by any objective measure, be examples of, in his words, "the media establishment joining hands with the lunatic fringe"?
Well, it is difficult to be objective about your own performance at the best of times, let alone when one is demonised by the media.
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