The real objective for media companies is to publish content that engages the audience and reveals their interests and behaviors.

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At the Munich global warming conference earlier this month Laframboise said the media continues to paint IPCC as an objective, authoritative scientific body and that neither the media nor global warming alarmists have addressed the IPCC shortcomings Laframboise revealed in her book.

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On the other side, a well-branded, highly integrated social media campaign is a secondary objective, at best.

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