The topic of greatest attention in social media last week, by contrast, was a BBC Magazine story about a 13-year-old English kid who gave up his iPod for a week to try an original model of a Sony Walkman, according to Pew.

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Films are steeped in lore of the little guy raging against injustice, sometimes based on historical figures such as Bonnie and Clyde, Butch Cassidy and the Sundance Kid, and Frank and Jesse James, said Elayne Rapping, a retired professor of American and media studies at the State University of New York in Buffalo.

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The media, meanwhile, will scratch its head and wonder how Mark Zuckerberg ever seemed like such a nice, idealistic kid.

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