On the flip side, general counsel must realize that mining social media may expose their companies to information that they may not wish to know.

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"My main intention as a new graduate was to expose myself to the world of media and communication, which are the fields that I have interest in, " she said in an e-mail to CNN.

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What is new is that social media platforms like Sina Weibo and Tencent Weixin now instantly expose the gritty details.

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Mr Ferguson notes wryly that the latest targets of attack are social media such as Facebook and Twitter, which are said to expose children to paedophiles, invade their users' privacy and facilitate riots.

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