On the flip side, general counsel must realize that mining social media may expose their companies to information that they may not wish to know.

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"My main intention as a new graduate was to expose myself to the world of media and communication, which are the fields that I have interest in, " she said in an e-mail to CNN.

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What is new is that social media platforms like Sina Weibo and Tencent Weixin now instantly expose the gritty details.

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