Graham McWilliam, Sky's director of corporate affairs said the decision was "nothing short of BBC mission creep".

BBC: Project Canvas given green light by BBC Trust

Well, an economist of Prof McWilliam's calibre ought to have noticed that reference to "Third World" countries was so last century.

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Sky's director of corporate affairs, Graham McWilliam, has called it "nothing short of BBC mission creep" while Virgin Media lodged a complaint with media regulator Ofcom in August saying it was anti-competitive and could destroy the online TV market.

BBC: Project Canvas to become YouView