Limiting your access to everything from the McRib to Maseratis helps to reset your cheerometer.

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The McRib was a key contributor to a 4.8 percent increase in company sales in November 2010.

FORBES: From McRibs To Maseratis: The Power Of Limited Access

And for the record, he recommends the McRib over the Big Mac too.

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In addition, the company has rolled out several promotions such as its Monopoly game and reintroducing the McRib for the month of November.

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It stopped updating its signs back in 1994 when it was nearing 100 billion burgers, saying it had better things to do (invent McRib sandwiches?).

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The McRib sandwich has garnered a cult-like following since the company, in 1994, decided it would be available only at a few restaurants at a time on a rotating schedule.

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Yet following the success of a campaign last November which made the McRib available nationwide for a limited time, the company has decided to do the same again this year.

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Taking advantage of new digital media opportunities does not mean, however, that McDonalds has forgotten its core business and the fast food chain also announced that its McRib sandwich would be available nationwide through November 14.

FORBES: McDonalds' Impression Score Lifts With TV Network, McRib Announcements

In the U.S., where comparable sales were up 4.4%, consumer traffic in restaurants was driven by menu items such as the McRib and McCafe items like the caramel mocha, as well as promotional games like the Monopoly sweepstakes.

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