McRib（烤汁猪排堡）是美国麦当劳菜单里的一款充满传奇色彩的汉堡，曾经数次退出并又再次回归菜单，却都能引起一阵广泛关注。
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This is apparently the reason McDonald's restricts the availability of its popular McRib—a marketing trick that has turned the pork sandwich into an object of obsession.
这显然是麦当劳限制供应其广受欢迎的 McRib 的原因——这一营销手段让猪肉三明治成为人们痴迷的产品。
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Limiting your access to everything from the McRib to Maseratis helps to reset your cheerometer.
FORBES: From McRibs To Maseratis: The Power Of Limited Access
The McRib was a key contributor to a 4.8 percent increase in company sales in November 2010.
And for the record, he recommends the McRib over the Big Mac too.
FORBES: My Thoughts On Printers
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