This is apparently the reason McDonald's restricts the availability of its popular McRib—a marketing trick that has turned the pork sandwich into an object of obsession.

这显然是麦当劳限制供应其广受欢迎的 McRib 的原因——这一营销手段让猪肉三明治成为人们痴迷的产品。

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And here is where our story takes an interesting twist: Seems the McRib was not born in the shape of its current pork patty.

说到这儿，有趣的问题来了：McRib一开始似乎并非像现在这样是以肉饼为馅儿料的。

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Limiting your access to everything from the McRib to Maseratis helps to reset your cheerometer.

FORBES: From McRibs To Maseratis: The Power Of Limited Access

The McRib was a key contributor to a 4.8 percent increase in company sales in November 2010.

FORBES: From McRibs To Maseratis: The Power Of Limited Access

And for the record, he recommends the McRib over the Big Mac too.

FORBES: My Thoughts On Printers