But neither Idea nor the master brand, Lenovo, has gained much traction here in the United States.
In 2010, for example, the company bought Foodstar, which makes Master brand soy sauce and fermented bean curd in China.
Nine months since the acquisition, Foodstar has grown by more than 20% compared to the same period last year due to additions in soy manufacturing capacity and expansion of the Master brand in more Chinese markets.
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Edwards, the previous CEO, was widely regarded as a master marketeer, but in building a brand name for Iomega he burned a lot of cash.
Philippe Dufour stands high up in the watchmaking pantheon, not as a brand, but an independent master watchmaker--just himself, an assistant or two, and a few machine and hand tools that would be instantly recognizable to a watchmaker 200 years ago.
The other mistake that has preyed on my mind has to do with the VW Jetta, which I crucified in a column a few months ago as being de-contented, dumbed-down and sadly cheapened Americanized, as part of Volkswagen of America's master plan to increase sales by lowering the brand's price point.
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With 2.0 technologies, brand new optics are required for CIOs who want to master the art of management.
The firm holds the licensing rights for the brand and music, and has approval rights for the master recordings.
New York brand in January launched a new applicator with its Eye Studio Master Duo Glossy Liquid Liner.
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Frankel has been a master when it comes to using the world of reality shows to build and sell a brand.
The firm is a master of the "have-your-cake-and-eat-it-too" brand of politics and public relations.
Master Distiller for Woodford, Chris Morris adds a few painstaking touches of his own to make this brand sing.
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