摘要:主品牌(Master Brand)主品牌指的是在市场中能影响顾客购买的品牌,而副品牌则指的是对主品牌的价值识别进行补充和调整的品牌。
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Subbrands Under A Master Brand 主品牌下的亚品牌
Grand Allied is a Master brand Manager for various leading brands from established wineries from Australia and France.
广联国际酒业是澳大利亚和法国具有悠久历史和高声望度的原酒商的品牌管理商。
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But neither Idea nor the master brand, Lenovo, has gained much traction here in the United States.
FORBES: Segmentating On Fear And Lust
In 2010, for example, the company bought Foodstar, which makes Master brand soy sauce and fermented bean curd in China.
NPR: Buffett's Firm Dips Into $23B Heinz Ketchup Deal
Nine months since the acquisition, Foodstar has grown by more than 20% compared to the same period last year due to additions in soy manufacturing capacity and expansion of the Master brand in more Chinese markets.
FORBES: A Third Of Heinz's Top Brands Are From Emerging Markets
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