Readers who have created the mask and photographed themselves wearing it can then submit the image digitally - where it could well end up in a Mask Gallery featured on the site.

BBC: Web link for Weakest Link

Between the outdoor pools and fountains and treatments like the Mountain Spirit Purification with its clay body mask and juniper-sage massage with hot stones, it delivered all the relaxation this resort promised.

FORBES: First Look

The mask is about four metres tall - so large that it takes a hundred men six months of work to prepare the costume and build an outdoor house to hold it before a performance.

UNESCO: Culture

Even Spider-Man has one under his mask, which makes it look as if his head has exploded.

FORBES: The Last Temptation of Steve Ditko

The 2012 festival, the first year it was held, featured such acts as mask-wearing electro artist SBTRKT from London, and Tune-Yards, hailing from New England, who uses instruments as diverse as the ukulele and a dictaphone.

BBC: Paris�� cutting-edge music scene

Congestion is indeed a big problem, but it must not be allowed to mask the seriousness of free-flowing traffic's contribution to pollution, climate change and the erosion of green spaces.

ECONOMIST: Excessive

Director Wes Craven says he was first drawn to the howling ghost-face mask that became the star of his "Scream" movies because it reminded him of the Munch image, one of his favorite artworks.

WSJ: 'The Scream' by Edvard Munch

So, to make life easier for the sick, the school's medical center has distributed what it calls a "flu kit, " which includes a mask and a home-care instruction sheet, Denning said.

CNN: University of Kansas students isolated by the flu

Combine these feel-good stories from inside with the recent investment from Goldman Sachs, and it seems Mask has all the stars aligned for Infusionsoft.

FORBES: With $54 Million from Goldman Sachs; Infusionsoft is on a Roll

It therefore comes armed with counter-measures including chaff, flares and heat shields to mask the engines.

BBC: News | In Depth | Military Fact Files