Both of these examples required someone recognizing the value of taking a big marketing risk, thinking creatively, and ultimately, hitting the green light.
While community banks are dedicated to reaching poorer people or immigrants, at larger banks decisions about whether to accept or reject such new customers can cause conflict between the marketing and risk-control departments.
One might also argue that ETFs have turned into the high-risk marketing vehicle du jour.
And the change most needed, and now made even more obvious, is the need to rein in the involvement of the major banks in creating and marketing high-risk trading products, and their own reckless high-risk trading activities in those products.
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They need only look to football helmet manufacturer Riddell, which finds itself embroiled in litigation for allegedly failing to protect players from the long-term risk of concussions and falsely marketing its helmets as having the ability to reduce the risk of concussions by a substantial percentage.
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Wells Fargo figures its highly integrated technology reduces risk, cuts marketing costs and lets the bank grow profits while reducing costs to customers.
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And there's just an assumption that this is good, good, good, that holding an audience's attention 12 months of the year is a brilliant marketing strategy that carries no risk of audience burnout.
It also says the three ignored the warnings of a company risk officer that the underwriting practices and marketing strategy of matching competitors' offers to subprime and option loan borrowers was substantially increasing risk in the portfolios.
China's biggest state-owned lender by assets, set up a fund for customers to invest in high-end pu'er tea, marketing it as a low-risk investment.
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Clearly, the consumer products executives recognize that using social media for marketing to consumers puts them at risk of unintentional damage to their reputations.
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But acting primarily as a publisher, Microsoft can minimize its risk and offer its marketing clout, distribution and deep pockets to developers hungry for cash and security.
That means taking more risk than just increasing Internet marketing spending by 5%.
If we do so, we mitigate risk and increase our overall marketing effectiveness.
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Bernstein, sees Coke's main risk as the huge spending on marketing that will be needed to jump-start its depressed core brands and to launch the new ones.
But at the same time Western culture is very hospitable to such marketing because there is currently a heightened perception of risk.
Quite frankly, I thought the program was too progressive, diverse and well-rounded to come from a team, as the marketing generally seen from teams is insular and without risk.
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Jeremy Cooper, Asia Pacific regional marketing director for SalesForce, believes Microsoft is taking a risk.
There is a risk that a one-stop shop for all marketing needs can kill creativity.
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The company is restructuring its marketing departing and putting more focus on managing its exposure to financial risk.
The result of moving email marketing in-house is more control of security standards, less risk of malicious targeting by hackers and access to more data for email execution.
Quite frankly, I thought the program was too progressive, diverse, and well-rounded to come from a conservative organization like the Cardinals, as the marketing generally seen from teams of their ilk can be insular and without risk.
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No matter how attractive the marketing literature, we are not buying into any unregulated security or undiversified credit risk.
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Risk management and protection may not be as sexy as exciting new marketing ventures or locations for your next shoot, but reality-based marketing and real engagement rarely is.
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Once demand recovers, or at least stabilizes, Weiss sees good return potential in the sector and said he prefers to avoid companies that concentrate in refining and marketing since they have greater volatility and are therefore recommended for investors with higher risk tolerance and a variable holding period.
The risk with social media when it comes to customer relationship (either via marketing or services) is that it focuses your employees on the transactional aspect of relationships rather than the longer term relationships.
Modern auto marketing is often entirely about safety benchmarks, and modern consumers are eager to moderate driving risk.
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The idea, basically, is that the projects are too expensive and high-risk for one company, and that Amgen will contribute manufacturing expertise while Watson will deliver marketing know-how.
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Charlie Cole, VP Online Marketing at Lucky Brand, illustrates the importance of respecting your consumer relationship by being careful not to risk a long-term relationship by overly pushing short-term sales opportunities.
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