Faced with declining enrollment, many colleges across the country assume that they have a marketing problem and are hiring CMOs to build their brands.
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He suggests marketing is a problem and cites complaints about a lack of branding at the city's airport as visitors arrive.
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Interesting insight, and a problem marketing can solve.
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As he sees it, Republicans face a marketing challenge: the problem is the box, not the pizza.
Of course, understanding the cost envelope for acquiring customers helped guide future marketing investments and activities, but fixing this problem was not only about cutting or right sizing the marketing budget.
But, just as my colleague Nate Elliott noted regarding Facebook marketing, there is a problem here.
Now the U.S. Internal Revenue Service (IRS) has an even bigger problem: the marketing of push-the-edge and over-the-edge shelters to the masses.
Kat Gordon, founder and creative director of Maternal Instinct, an agency of creative problem solvers for marketing to moms, intends to make us aware.
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At this point, Jonah and his partners began seeing that the problem with digital marketing was that it was too focused on demand fulfillment and not enough on demand creation and began their quest to build a technology company that would provide brand marketers with the digital advertising analytics and intelligence that matter most to them.
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Record companies are now so good at marketing that they have created a problem for themselves.
Their challenge was marketing a product to solve a problem people didn't realize they had and weren't searching for.
Even though the symptom of the underlying problem manifested itself in marketing, it was not just a marketing issue.
And that just might be Abercrombie's problem, says youth marketing expert Irma Zandl.
Unsolicited mobile marketing grew to be a major problem in recent years, causing the Indian government to step in on behalf of the consumer.
The company's more recent innovative successes include 3D puzzles, but when it came to competing with the popularity of virtual games, they encountered a problem, as company marketing manager Benn Bramwell explains.
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"Bringing up the past just keeps the problem alive, " says marketing consultant Al P.
At the root of the problem is the fact that marketing and sales have their own charters, different planning time horizons, and compensation models.
Finally, I add this exhortation to my GOP brethren: If you see your problem with immigrants as merely one of marketing, then you will not succeed.
Geddes is 63 and has been struggling with a stammer for most of his life, and his speech problem even cost him his job in marketing when he was in his thirties.
And the current generation of PVRs don't work with interactive television services - a problem for the BBC, which is marketing interactivity as one of the great advantages of the digital television world of which PVRs are also part.
No amount of content marketing, conversation, or other tactic can remedy this problem, no matter how expertly realized.
The firm's marketing boss has also played down claims that the PS3 problem is related to a games engine flaw experienced in one of its earlier titles.
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The real problem has been more prosaic: unimaginably bad marketing.
The third problem, though, is going to be one of marketing and here there is opportunity, but mostly peril.
"The real problem I think has been that the usual promotion, marketing and publicity plans for authors with big fall books have been thrown completely into disarray for several weeks, " said John Baker, editor of Publishers Weekly.
"It's a huge problem for us, " says Erik Lieberman of the Food Marketing Institute, which represents retail grocery chains.
The fundamental problem is that too many idealistic managers suffer from cause-marketing myopia.
"It's definitely a problem, but when brokerages are banned from using research for marketing, there isn't much incentive for them to cover smaller firms, " says Louis Thompson, chief executive of the National Investor Relations Institute.
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