In this paper, we study the integrated supply chain-marketing problem in supply chain network composed of single plant, multiple products, multiple periods and multiple distribution centers.

文章研究单工厂、多产品、多周期、多分销中心供应链网络的供应链—营销一体化问题。

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This paper analyzes the harm of gray marketing, proposes establishing a healthy relationship marketing, implementing brand strategy and other important strategies to curb the gray marketing problem.

本文解析了灰色营销及其危害后，提出了建立健康的关系营销、实施品牌战略等重要策略来扼制灰色营销问题。

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This paper analyzes the harm of gray marketing, proposes establishing a healthy relationship marketing, implementing brand strategy and other important strategies to curb the gray marketing problem.

本文解析了灰色营销及其危害后，提出了建立健康的关系营销、实施品牌战略等重要策略来扼制灰色营销问题。

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