It also started a separate Recession Marketing Practice this year to counsel companies on how to use their marketing budgets wisely.
My question is this: If marketing practice has changed so fundamentally, why do our marketing organizations look so much the same?
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According to Greg Welch, who launched Spencer Stuart's marketing practice and now heads the firm's global consumer goods and services business, the average CMO tenure has grown to just over 28 months in 2008, up four months since Welch started measuring CMO tenure in 2004.
The report said head teachers and council officials also wanted to see a stronger literacy element and a test that would avoid commercial exploitation, such as the marketing of practice materials to parents.
Somehow the conversation turned to questions about marketing a professional practice.
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Behavioral marketing, the practice of targeting people with advertising pitches based on their tracked online activities, has become a central way for advertisers to reach the audiences they want to reach across a splintered media landscape.
It applied rigorous analysis and mathematical methodology to the practice of marketing, something that had never been done before.
In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.
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Jeremy Barbera, the chief of MSGI, claims to have pioneered the practice of database marketing for the live entertainment business back in the 1980s and originated web-based ticketing in the 1990s.
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For years, Volvo was the gold standard and probably cemented this practice as a viable marketing platform for brands.
Many clinics have signed up to the Independent Healthcare Authority's code of practice, which states marketing materials should be designed to safeguard patients from unrealistic expectations and should use real life models.
Driving brand equity with an online publishing operation borrows from traditional marketing and media disciplines, but in practice has already become a highly specialized and evolving skill.
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There he introduced marketing innovations, offering premiums for multiple purchases, a practice he continued with his magazines.
Dykhouse says the marketing practices the New York attorney general objected to, which were industry practice, have been eliminated.
We're pretty sure the key witness in this case was Senior VP of Marketing Phil Schiller, who testified that Apple "had engaged in a practice of naming updates to Mac OS X after large predator cats in order to convey the strength and speed of the operating system" the man speaks truth.
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