The company's Boost Mobile division, which markets prepaid cellular phone service to young consumers using sports- and music-oriented marketing, has seen excellent growth this year.

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Analytics and marketing applications-oriented software companies are today providing new solutions that enable marketers to target communications based on behavioral patterns revealed in data from social networks, customer loyalty programs, call centers or transaction histories.

FORBES: Was Your Brand In The Dark When The Lights Went Out?

Then there is the fact that marketing people are action oriented.

FORBES: Kill The Company

The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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Making a marketing king out of a star in a team-oriented sport like baseball is tough enough.

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T-Mobile is marketing itself as the value brand and is acquiring an even more value-oriented brand.

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Before joining Novell I practiced and refined the art and science of business-to-business marketing at small (Art Technology Group), large (IBM) and venture oriented (Internet Capital Group) firms.

FORBES: John Dragoon - The Business of Marketing