“We must not lose our superiority in technology, research and development and innovation, ” he says, “but we need to be more marketing-oriented and mindful of customers”.

我们必须牢牢掌控技术优势，同时需要适应市场导向，满足顾客需求。

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The company's Boost Mobile division, which markets prepaid cellular phone service to young consumers using sports- and music-oriented marketing, has seen excellent growth this year.

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Analytics and marketing applications-oriented software companies are today providing new solutions that enable marketers to target communications based on behavioral patterns revealed in data from social networks, customer loyalty programs, call centers or transaction histories.

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Then there is the fact that marketing people are action oriented.

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