To understand the marketing implications of this collaborative consumption trend, our Campbell Mithun team both talked to marketers on the sharing front lines and conducted a quantitative consumer survey for insights about consumer attitudes.
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Yet another piece of research coming from a leading US school has potentially important implications for marketing departments.
The results are likely to have important implications for the marketing, development and invention of new drugs to treat cardiovascular disease, America's number-one killer.
The abundance of marketing technology has two important implications.
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Since then, she has watched the information superhighway develop from a radical information exchange to a global marketing tool with massive social and political implications.
Regardless, the shift in thinking will have substantial implications for the future of American marketing strategy.
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The implications for the client extend beyond marketing communications.
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While investors debate the cause and implications for financial markets, there are many in the marketing community, both in large and small companies alike, who are also talking.
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To get the approvals, King promised verbally not to promote AtroPen until the FDA's neuropharmacological drug products division had a chance to assess the policy implications of distributing counter-terror drugs and look at and comment on the AtroPen marketing materials.
"If they did a hardware recall it would have much bigger brand implications, " says James Fox, chief strategic officer of Red Peak Group, a marketing consultancy.
She harbors no motive other than to understand that process and its implications for behavior, and draws on concepts and techniques from neuroscience to inform her research in marketing.
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