To understand the marketing implications of this collaborative consumption trend, our Campbell Mithun team both talked to marketers on the sharing front lines and conducted a quantitative consumer survey for insights about consumer attitudes.

FORBES: Collaborative Consumption: Should Marketers Be Afraid?

Yet another piece of research coming from a leading US school has potentially important implications for marketing departments.

CNN: Researching the business world

The results are likely to have important implications for the marketing, development and invention of new drugs to treat cardiovascular disease, America's number-one killer.

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