Whatever it takes to re-establish Alfa Romeo in the United States, Marchionne seems willing to do.
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Fiat chief executive Sergio Marchionne thinks that could happen by the end of the year.
Mr. Marchionne held up hydrogen fuel-cell propulsion as an example of faddish technology that proved impractical.
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Unlike Renault-Nissan Chief Carlos Ghosn or Chrysler-Fiat boss Sergio Marchionne, Winterkorn is a classic car guy.
Marchionne is looking for ways to extend the offerings (and market share) of the Fiat-Chrysler family.
FORBES: Alfa Romeo Will Be Back In U.S. Sooner Rather Than Later
"My preference is to create one single company, " Marchionne said last Thursday in Kokomo, Ind.
He has consistently supported Mr Marchionne in his efforts to transform Fiat's subscale car business.
Fiat is in significant trouble, after a turnaround that made Sergio Marchionne an automotive household name.
Marchionne, who is also chief executive of Chrysler Group, told reporters the tiff was over.
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However, Sergio Marchionne, Fiat-Chrysler CEO, has voiced his worries about Chinese competition in Brazil.
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But Marchionne had a grand plan in mind: By saving Chrysler, he could also save Alfa Romeo.
With the new strategy, Marchionne said Fiat hopes to break even in Europe by 2015 or 2016.
Mr. Marchionne's remarks at last month's Society of Automotive Engineers Congress in Detroit constitute the most exquisite amnesia.
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Mr Marchionne wants to align it with Fiat's other premium brands, such as Alfa Romeo, Ferrari and Maserati.
As for the thwarted Mr Marchionne, he is looking for other ways to add scale to the Fiat-Chrysler alliance.
Unless Mr Marchionne can pull off a dramatic improvement in Fiat's fortunes, the group will face some stark choices.
At that time, Marchionne stoutly denied that any Jeep output ever to occur in China would replace American output.
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So popular are Jeep SUVs that Fiat CEO Sergio Marchionne has gone from Washington-appointed missionary to U.S. market student.
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Fiat's chief executive, Sergio Marchionne, an Italian-born Canadian, has also become Chrysler's boss.
Since that time, Marchionne also has detailed plans to make Jeeps in Italy.
FORBES: Marchionne Looms Large -- And Loquacious -- At Detroit Show
Since taking over in 2004, Mr Marchionne has been both effective and lucky.
And their CEO, Sergio Marchionne, is considered to be, you know, the hot CEO right now in the auto industry.
Marchionne said the vehicles could begin production in 12 to 18 months.
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Marchionne also says the company made a mistake by initially offering the Dart only with a manual transmission and small Fiat engines.
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Marchionne has been taking no prisoners, with one decisive gambit after another.
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Marchionne has long wanted to bring the Alfa Romeo brand to the United States, but has lacked the capital resources to do so.
But Marchionne has even more plans for the platform under the Fiat umbrella, which spans from tiny Fiat city cars to Ferrari sports cars.
FORBES: Can You Picture A Jeep In A Fine Italian Suit And A Ferrari Engine?
Mr. Marchionne recognized this as a priority soon after the 2009 takeover, when employees at a town-hall meeting complained about their own Chrysler vehicles.
"It was an incredibly risky barter for everybody at the table, " said Marchionne, noting that the Obama Administration was prepared to let Chrysler fail.
Guangzhou will build at least 100, 000 Jeeps there beginning in 2014, and output could double at some point, Marchionne said this week.
FORBES: Marchionne Looms Large -- And Loquacious -- At Detroit Show
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