But a personal experience gave me a whole new appreciation of the power of making it personal.
Great respect goes to Barack Obama not only for saying criticism of candidates' children is out of bounds in political campaigns, but for making it personal, and therefore believable.
With its lock on making the microprocessors for the dominant personal computer it seemed positioned to stay on top forever.
"Our goal is to simplify this process by making it easy to use, yet make it personal for each user with our online interface".
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Personal Electronics category as well, making it two awards for this amazing new product.
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Later it fended off personal computer manufacturers by making special adaptors that let PCs talk to other devices.
At the time, Mr. Hastings, who is a Facebook board member, said further disclosure wasn't necessary because he had more than 200, 000 subscribers to his personal page on the site, making it a "very public" forum.
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There is little point in making a technology lawful for personal use, but keeping it illegal to develop, traffic or sell.
As far as this printing of money, we might as well print the money to give to the government for a few years so it can stop taking personal income tax from individuals making less than 250K per year for a couple of years.
And if you get to know my tastes and call me when something special arrives at your store and invite me in to try it on, I could be convinced I have a personal shopper on my side, making my shopping time well-spent.
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All this helps to explain why the US administration has been taking a close personal interest in the eurozone's troubles - and why the US has been making it clear that it would prefer there weren't a "credit event" that could be described as a Greek default.
Third, it rewards a risk-taker who committed most of his personal fortune and waking hours to making a revolutionary venture work.
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By asking him to contribute, we're vesting our hopes in the entrepreneurial model of getting things done--by making the time capsule one individual's personal project, they'll be less likely to forget about it or abandon it.
The goal of making the primary works more expensive may benefit Mr Hirst's personal income in the short-term, but it makes no sense from the perspective of his market.
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